Swag or schwag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.
Used in a conversation:
Dan: Does your branded merchandise have cool swag like Bright Sparks
Ritchie: No, they gave me a pen once.
Dan: Why do you still deal with them?
Ritchie: I don’t know
Dan: Maybe you should try Bright Sparks
Ritchie: Yes, I think I will
Check out our Pom Pom Beanies with leather label we have just signed off on.
Branded merchandise at its best.