Friday, October 30, 2015
Swag or schwag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.
Used in a conversation:
Dan: Does your branded merchandise have cool swag like Bright Sparks
Ritchie: No, they gave me... read more