Last year was a period of positive change at Bright Sparks, we moved office and put our heads together to redefine what we stand for. All this change culminated
in a rebrand, which cemented a new focus on integrity, loyalty, creativity and delivering genuine brand value for our clients.
We were ecstatic to be accepted as life members into the World Advertising Gift Exchange (WAGE). We’re s... read more
Tired of just adding your logo to generic merchandise? Want to individualise your corporate or sports teams' branding? The term 'bespoke' means to design
a product with a specific customer in mind. Whether it is the colour, the shape, or a completely fresh idea, with a bespoke product, your brand will
stand out from the crowd.
Create tactile experiences for your audience that are s... read more
Tiger Beer – Promotional product GWP Campaign
Bright Sparks is always keeping an eye out for creative branded merchandise campaigns. The famous Asian beer brand, Tiger, is currently running a promotional campaign in Singapore. Pictured is a A3 Promotional Poster at a bar in Singapore and doubtless this offer will be promoted online and through other channels too. The promotion was run i... read more
Weetabix is relaunching its Weetabuddies campaign in partnership with Cartoon Network. The campaign aims to get kids to eat a healthy nutritious breakfast.
Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters, the campaign encourages children to get creative and start the... read more
Swag or schwag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.
Used in a conversation:
Dan: Does your branded merchandise have cool swag like Bright Sparks
Ritchie: No, they gave me... read more
Stuffed animals are a universal staple of any child's bedroom. In fact, if a child has only one toy, it's likely to be a stuffed animal. From tigers to penguins to dogs to elephants, the fluffy dolls come in all shapes and sizes to suit nearly any taste. Even in an age of fancy LEGO sets and flashy electronic toys, stuffed animals haven't lost their kid appeal. Here's why your child is crazy ... read more