2017, A year in review

Last year was a period of positive change at Bright Sparks, we moved office and put our heads together to redefine what we stand for. All this change culminated in a rebrand, which cemented a new focus on integrity, loyalty, creativity and delivering genuine brand value for our clients. We were ecstatic to be accepted as life members into the World Advertising Gift Exchange (WAGE). We’re s... read more

A New Chapter

We’re excited to reveal the outcome of our timely rebrand as we settle into our new office, back in the heart of the CBD. A clean, refined design, our new look represents Bright Sparks' ongoing focus on integrity, service and solutions. It also reflects our fresh, imaginative company culture. We continue to work on the ethos that there is no request too grand or difficult and we’ll nev... read more

Tiger Beer – Promotional product GWP Campaign

Tiger Beer – Promotional product GWP Campaign Bright Sparks is always keeping an eye out for creative branded merchandise campaigns. The famous Asian beer brand, Tiger, is currently running a promotional campaign in Singapore. Pictured is a A3 Promotional Poster at a bar in Singapore and doubtless this offer will be promoted online and through other channels too. The promotion was run i... read more

Weetabix links with Cartoon Network

Weetabix is relaunching its Weetabuddies campaign in partnership with Cartoon Network. The campaign aims to get kids to eat a healthy nutritious breakfast. Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters, the campaign encourages children to get creative and start the... read more

Get ya some cool swag

Swag or schwag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns. Used in a conversation: Dan: Does your branded merchandise have cool swag like Bright Sparks Ritchie: No, they gave me... read more

5 reasons kids love stuffed animals

Stuffed animals are a universal staple of any child's bedroom. In fact, if a child has only one toy, it's likely to be a stuffed animal. From tigers to penguins to dogs to elephants, the fluffy dolls come in all shapes and sizes to suit nearly any taste. Even in an age of fancy LEGO sets and flashy electronic toys, stuffed animals haven't lost their kid appeal. Here's why your child is crazy ... read more

Bright Sparks Polo Club meets Harcourts Conference

Here at Bright Sparks we are very proud to have a Business Partnership with Harcourts Group Ltd. With this Business Partnership comes 3 days at their annual conference and what a conference it was. From Inside Directional Talks, Motivational Guest Speakers, through to the Wild Wild West Themed Networking Drinks and the highly anticipated Annual Awards Dinner the 2015 Harcourts Annual Confer... read more