Addington raceway was looking to engage with its clientele leading into cup week and create a funding stream for their charity of choice, the Ronald McDonald House. They were looking for something low cost, that fits with their demographic and could be available for sale.
Bright Sparks came up with a metal pin and decided on putting it on a full colour custom backing card, so the message was much larger.
The custom lapel pins are sold at the races for $5 with 50% of the proceeds being donated to the Ronald McDonald House South Island. These began back in 2012 and by putting the year of the cup on the pin it has become a bit of a collector’s item.If your company is after an effective way to raise awareness, acquire income or engage your clientele custom metal pins are a great way to go.