Farmlands Rugby Shirt Promotion


As New Zealand’s largest farming Co-operative Farmlands (previously CRT) is always looking for creative ways to grow and develop relationships with their Shareholders and customers. The opportunity arose for Bright Sparks on a day at Forsyth Barr Stadium, Dunedin in 2013, watching the Highlanders host the Crusaders in the Super XV. 

The purpose of the event was to reinforce the good reputation Farmlands has in the market place, develop and grow relationships and to empower staff to promote the brand. 

To make the event extra special, Farmlands wanted to kit out all clients and staff in sublimated branded rugby jerseys. There were three different designs blue, gold and maroon for Otago/Southland, red and black for Canterbury, and Referees Jerseys for Farmlands staff. And who doesn't enjoy a bit of friendly rivalry?!

Farming can be an isolated lifestyle, so Farmlands wanted to use the different rugby jerseys to create a sense of community across those attending from Otago/Southland and Canterbury.