NZ Ski owns and operates three of the very best ski fields in New Zealand, The Remarkables, Coronet Peak and Mt Hutt.
Like all forward thinking businesses, they differentiate themselves from the competition with their customer service.
As part of that service level Bright Sparks was commissioned to create a bag that skiers and boarders can use on the mountain to carry ski jackets and boots.
... read more
Middleton Grange School came to Bright Sparks wanting some branded merchandise that their staff could use for gifts when travelling overseas, or when they had visitors to the school.
As they were after a female-targeted gift, we liked the idea of a chiffon scarf. It was nice and light, which was perfect for fitting into a suitcase when travelling.
With the koru design woven into the ma... read more
Incase you didn’t know, 2015 is the Chinese Year of the Sheep.
The Christchurch Casino see floods of international visitors through their doors each year, in particular a lot of Chinese. And if you ask someone overseas, what is one thing New Zealand is known for? I bet one of the answers will be sheep (along with the wine, the scenery, the Kiwi slang, the list goes on…)
So B... read more
As New Zealand’s largest farming Co-operative Farmlands (previously CRT) is always looking for creative ways to grow and develop relationships with their Shareholders and customers. The opportunity arose for Bright Sparks on a day at Forsyth Barr Stadium, Dunedin in 2013, watching the Highlanders host the Crusaders in the Super XV.
The purpose of the event was to reinforce the good ... read more
NZSKI is New Zealand’s premier ski resort collection, including Coronet Peak, The Remarkables, and Mount Hutt.
With a large number of tourists and local visitors every season, the marketing team at NZSKI were looking for a kiwi-style collectible that is both friendly and marketable to a wide group of people. NZSki, in conjunction with Bright Sparks, developed a pair of very appealing s... read more
Speights briefed Bright Sparks to submit a promotion that would embrace the brand values of the beer from the South.
The Speights brand at this stage was being promoted as a national brand, but never losing its Southern identity of mateship. It was primarily focused at bulk pack sales.
Looking back at the history of the brand offered opportunities related to the central Otago region and ... read more